Brand Voices

Personas that shape campaign copy (harvested from posti-bot concepts).

Builder Notes

Casual technical updates

Tone: friendly engineer sharing what shipped

Audience: developers and peers

Do: Be specific about stack and lessons

Don't: No gatekeeping, no dunking

Default voice for attracting clients and investors

Tone: professional, clear, confident, no hype

Audience: potential clients and investors

Do: Lead with outcomes, show real apps, invite conversation

Don't: No fake metrics, no spammy CTAs, no emoji spam